UD Insider: Valleydez Gives Creative Designers an Outlet to Shine in Dubai’s Fashion World

Valleydez launches its first ever art competition for aspiring and talented designers.
Valleydez launches its first ever art competition for aspiring and talented designers.

 

High-end designer boutique gives artists a life-time opportunity with its first ‘Dare to Create’ art competition

 

High-end designer boutique – Valleydez is sponsoring an art competition titled ‘Dare to Create’ in an effort to promote aspiring and emerging artists.

The art competition requires participants to submit an illustration, photograph or any piece of artwork by the 15th of March, 2015.

The winning design will be have t-shirt printing on eight different T-shirt styles, which will be sold at the luxury Jumeirah boutique.

Sidra Surmed, Creative Executive at Valleydez boutique explains that the design entries will go through two rounds of elimination. She says: “The art competition is divided into two parts. The first part comprises of submitting an art piece – it can be a photo or a painting – then the candidates will be shortlisted. Once the candidates are shortlisted, we will contact them and then they will be asked to create a story of eight pieces.”

Each shortlisted candidate will have to create a collection based on a theme of their choice. “Within the eight pieces, you have to summarize you story. What is the theme behind your collection?” Sidra continues.

A judging panel of designers based in four different countries will be in charge of the second round of elimination. “We have four different designers in the judging panel. One is Lamya Abedin – also known as Queen of Spades – an Emirati designer, another designer from Turkey, another from Kuwait, and one from the UK – Jean-Pierre Braganza.”

 

Valleydez Creative Executive, Sidra Surmed.
Valleydez Creative Executive, Sidra Surmed.

 

Founder and Head Buyer of the innovative luxury boutique, Ghalia Al Abbas is an Emirati fashion illustrator herself. Sidra explains what inspired the boutique owner to launch the art competition. She says: “She wanted to relate something which is very personal to her.”

With March being the month of art in the city, Valleydez decided to launch its first ever art competition during the art season. “We decided to run the competition in the month of art in Dubai. March hosts Art Dubai and Design Days events. I think that people look forward to attend all these events and they get inspired. So we wanted to give a proper platform at a proper time.” Sidra explains.

The launch of the Jumeirah boutique art competition was also inspired by the brand’s aim to introduce an eclectic mix of styles into its collections.

With the summer season approaching, the concept of a T-shirt design competition seemed very appropriate. “We wanted to do more casual chic at the moment because now we are entering into the summer phase. And we wanted to bring a more cool side to the store and brand.” Sidra explains.

 

Many of the outfits and accessories at the store are art-inspired pieces.
Many of the outfits and accessories at the store are art-inspired pieces.

 

Supporting aspiring artists and designers from within the UAE is the main purpose of organising the competition. Sidra says: “Valleydez want to give the platform to the aspiring talents to showcase their work.”

Breaking into the design and fashion industry in the UAE can be a lengthy process. That’s why, having the support from a well-known brand can be highly rewarding. “Being in the creative industry takes a lot of courage to get into the industry.” Sidra says.

She continues: “Providing a platform for creativity is a great bonus for anyone wishing to enter the industry in the UAE.”

 

A highly artistic piece by Paris-based designer, Manish Arora on display at the Valleydez Sunset Mall showroom.
A highly artistic piece by Paris-based designer, Manish Arora on display at the Valleydez Sunset Mall showroom.

 

The art competition is open to all age groups and participants can submit artwork of any type. “There is no specific form of art that we are looking for. It should showcase the artist inside of the person. This includes photography, pop art, fashion illustration.” Sidra explains.

In addition to having their artwork printed on T-shirts, the winner will get the relevant promotion and PR support from the brand. Sidra says: “There will be total support from our PR side and from the media side. We would definitely love to feature them in the magazines, because that would be a very good idea to promote the artist within the industry.”

As for whether the profits from selling the T-shirts will go into charity, the brand is considering that. Sidra says: “About the charity, we will reveal it soon. We are definitely having some talks, but I can’t reveal that at the moment.”

The winning design will be launched as a new collection in the store. “It will be launched as a new collection – as a brand to the store.” Sidra explains.

 

To submit art work, visit the following link:

http://valleydez.com/Art-Competition/

 

The high-end designer boutique is launching new styles that are very quirky and very elegant at the same time.
The high-end designer boutique is launching new styles that are very quirky and very elegant at the same time.

 

Valleydez Creative Executive, Sidra Surmed, is wearing an art-inspired design by UK-based designer, Jean-Pierre Braganza.
Valleydez Creative Executive, Sidra Surmed, is wearing an art-inspired design by UK-based designer, Jean-Pierre Braganza.

 

The high-end store promotes art and design within the UAE’s art and fashion scene.
The high-end store promotes art and design within the UAE’s art and fashion scene.

 

The boutique hosts a large collection of casual chic designer pieces.
The boutique hosts a large collection of casual chic designer pieces.

 

The high-end boutique hosts a mix of styles, from day wear to evening gowns and beach essentials.
The high-end boutique hosts a mix of styles, from day wear to evening gowns and beach essentials.

 

The five year-old luxury designer boutique showcases the work of both local and International designers.
The five year-old luxury designer boutique showcases the work of both local and International designers.

 

Original artistically-designed pieces decorate the shelves of the high-end designer boutique.
Original artistically-designed pieces decorate the shelves of the high-end designer boutique.

 

 

“We will be having an in-store event on the 23rd of March in which we are launching our SS15 collection, titled: Garden of Fashion.” Sidra concludes.

UD Insider: TheDressRoom.com Celebrates its Second Anniversary

A selection of designer evening dresses at thedressroom.com's JLT showroom
A selection of designer evening dresses at thedressroom.com’s JLT showroom

 

Online Designer Store, TheDressRoom.com opens the doors of its JLT showroom to Dubai residents for two consecutive days

 

The Dress Room designer boutique is one of Dubai’s hidden gems. Since the concept of online shopping is new to most people from the UAE, the Jumeirah Lakes Towers-based designer boutique was launched a year ago to support the online store; TheDressRoom.com.

The web site started two years ago, and an event is being held at the JLT showroom to celebrate the online store’s second anniversary.

The event takes place on Saturday, February 28 and Sunday, March 1st at the Jumeirah Business Center two building in Jumeirah Lakes Towers, Dubai.

Visitors can have a look at the various dresses on display, get their nails done, or participate in spiritual and wellness activities at the designer boutique’s showroom.

Dina Daryani, Owner and Managing Partner of TheDressRoom.com explains the inspiration behind creating the online designer store: “We saw that there’s a need for occasional dresses. It’s very difficult to find something that’s nice and suitable, that’s not very expensive.”

She continues to explain the online store’s concept: “It’s a hassle free thing; you can find a beautiful dress for a reasonable price, and you can find a huge variety to choose something that’s suitable for you.”

The online store specialises in affordable occasional dresses and caters mainly to the Arab and Indian clients. Dina explains: “You don’t usually wear these dresses often, so you don’t want to spend so much. That’s why we offer dresses that are great value for money.”

The Dress Room’s web site hosts a total of 3,000 dresses for various formal occasions, ranging from wedding, engagement, prom or graduation parties. At the JLT showroom, a selection of 300 pieces from different designer brands is displayed.

The concept of an evening wear online boutique is still new to the Gulf and Arab region. Dina observes that most women prefer to visit an actual store to try out the outfits and find their perfect fit. She says: “Our friends and people around us are more comfortable buying these fitted dresses from the showroom.”

Dina is optimistic about the future of online shopping in the region, and thinks it’s only a matter of time before people get used to it. “There is a huge potential for the online business, and I think it is growing. It just needs time.” Dina says. “The showroom is helping people in being more comfortable to buy online.”

 

Dina Daryani, Owner and Managing Partner of thedressroom.com
Dina Daryani, Owner and Managing Partner of thedressroom.com

 

Dina's dress is by New York-based designer ‘Jovani’, one of the dresses displayed in the JLT showroom.
Dina’s dress is by New York-based designer ‘Jovani’, one of the dresses displayed in the JLT showroom.

 

Priyanka Nihalani, Operations and Marketing Manager for TheDressRoom.com further explains the site’s concept: “There are about eight to ten different designers on the web site right now. One of our main designers is Jovani.”

The Dress Room currently showcases the dresses of two Dubai-based designers; Hema Kaul and Duchess by Jelena.

The online concept supports talented designers from all across the globe. “Wani, an Australian-based designer develops her creations in Australia, produces the garments in India and sells them in Dubai.” Priyanka explains.

While the concept of an online evening wear store is still new to this region, Priyanka has faith that clients will eventually begin to shop online. She says: “E-commerce is the future. So we’re trying to make it easier for people who don’t have time to actually shop online and find whatever dress they’re looking for at any given time.”

The Dress Room’s web site supports local designers by connecting them with interested buyers and facilitating the selling process for them. In addition, the web site provides local designers with a portal to reach International clients.

While the concept of online shopping is still in its inception in the UAE, The team behind The Dress Room have managed to introduce it to the residents of the JLT neighbourhood and the rest of the UAE in a highly creative and appealing way.

 

The boutique hosts a wide selection of special occasion dresses by local and International designers.
The boutique hosts a wide selection of special occasion dresses by local and International designers.

 

Thedressroom.com offers its clients an affordable option between high-street and high-end fashion.
Thedressroom.com offers its clients an affordable option between high-street and high-end fashion.

 

A dress by American-based designer Jovani at the entrance of the Dress Room’s showroom.
A dress by American-based designer Jovani at the entrance of the Dress Room’s showroom.

Interview with LCF Senior Business Manager

LCF Art of Dress Exhibition in Dubai
LCF Art of Dress Exhibition in Dubai

I must start by apologizing for not writing in a while. Basically, I was on a break from my University course and I was trying to make the most out of my free time.

Apart from catching up on much-needed sleep and not doing much really, I managed to make a few trips to the beach – like three trips I think! I don’t know about you, but the Dubai winter has made me feel very sluggish and all I felt like doing was stay in bed and sleep! I’ve been feeling tired most of the time too. I think it could be the result of the accumulated stress that I went through in the past term. It’s for the better though, now I can add more skills to my CV – like short video production and editing.

Talking about video editing, you might have viewed my video on the LCF event that was held in Dubai in November. Oh how I miss London and that college! I still plan to go back to finish a course that I started there in 2009 and take another course. Yes, I am a woman on a mission!

If you haven’t seen that video yet, you can find it here.

Today I’m sharing with you my full interview with Senior Business Manager at LCF, Linda Roberts. In the interview, I ask Linda about the Art of Dress Exhibition and her views on the fashion education scene in Dubai and the Middle East. Here’s a video for the full interview that I conducted with Linda Roberts from LCF:

 

LCF will be back with their short courses program in Dubai this February. For a complete list of the courses on offer, visit their short courses in Dubai page:

LCF Short Courses in Dubai

 

Stay tuned for my second interview – with Head of LCF and Pro Vice-Chancellor for the University of Arts London, Professor Frances Corner.

 

Happy New Year X

 

BCBG’s Living the Bon Chic Life Celebrates 25 Years of Style in Dubai

Chief Creative Officer for BCBG Max Azria, Lubov Azria standing against a wall that showcases the company’s 25-year advertising campaigns history. This took place during the “Living the Bon Chic Life” exhibition at Cuadro Gallery, Dubai.
Chief Creative Officer for BCBG Max Azria, Lubov Azria standing against a wall that showcases the company’s 25-year advertising campaigns history. This took place during the “Living the Bon Chic Life” exhibition at Cuadro Gallery, Dubai.

 

This post is another project that I did for my web news production class in University. I had the pleasure to meet Lubov Azria, wife of renowned designer Max Azria, and Chief Creative Officer for the BCBG Max Azria group. Lubov and her team are very professional and talented individuals, and I’m glad that I had the privilege of meeting them and speaking to them about the retrospective exhibition.

In the lines below, you can read my final news story which I did for the social media project for that unit.

 

Lubov Azria, the brand’s Chief Creative Officer opens the stylish event with an A-list crowd

 

On her first-ever visit to Dubai, Lubov Azria – Chief Creative Officer of the distinctive fashion retail brand BCBG Max Azria opens the retrospective “Living the Bon Chic Life” exhibition in DIFC’s Cuadro Fine Art Gallery.

The one-day exclusive exhibition was held on Wednesday, November 19, 2014 and brought together the city’s most stylish, VIP and art-loving crowd.

From 7 pm and onwards, invited guests made their way to the spacious gallery and walked through a timeline of events, advertising campaigns and cutting-edge design creations that showcase the brand’s 25 year history.

 

Lubov Azria and I after our first interview.
Lubov Azria and I after our first interview.

 

With famous quotes by the brand’s Founder and Designer – Max Azria – decorating the gallery’s spacious walls, there is no doubt that BCBG is a brand with a strong identity and vision.

Founded in 1989, BCBG was named for the French phrase ‘bon chic, bon genre’ – a Parisian expression meaning ‘good style, good attitude.’

Max Azria’s vision is simple; he aims to create a beautiful dress to make women look and feel beautiful.

Creative Director for the brand’s lifestyle products, Clifford Pershes explains BCBG’s philosophy by saying: “It’s a brand that doesn’t follow trends, it embodies style.”

 

Clifford Pershes, Creative Director for BCBG’s lifestyle products poses to take this photo with me, after his informative tour of the retrospective exhibition.
Clifford Pershes, Creative Director for BCBG’s lifestyle products poses to take this photo with me, after his informative tour of the retrospective exhibition.

 

The 25th anniversary retrospective exhibit takes visitors on a journey throughout the key events and achievements that shaped the company’s history.

Beginning with an events timeline that covers the brand’s entire 25- year journey, visitors get to learn more about the brand, its creators and their vision.

An adjacent space emulates a design studio which stages the evolution of a BCBG dress from idea and pattern design to detailed and careful construction.

BCBG’s design philosophy is inspired by the arts and culture. As Clifford explains: “We feel that arts and culture are part of the brand’s DNA.”

Featuring top models and talented photographers, BCBG’s ad campaigns cover the walls of the brand’s campaign history section in both print and digital platforms.

“There’s a timeless, effortless chicness that goes throughout the years.” – says Clifford of the brand’s innovative, yet timeless designs.

 

An extensive collection of BCBG’s advertising campaigns covers the walls of the brand’s campaign history section in both print and digital platforms.
An extensive collection of BCBG’s advertising campaigns covers the walls of the brand’s campaign history section in both print and digital platforms.

 

Upon stepping into the ‘Runway Collection’ installation space, a selection of exclusive, fashion-forward designs can be seen adorning the mannequins.

As Creative Director – Clifford Pershes states: “There are only around 200 pieces made of each piece; so it’s definitely a little more exclusive.”

 

A beautifully curated selection of archive favourites from the BCBG Max Azria Runway label. The collection is exclusive and is launched at the global fashion week runways – where the timeless and elegant label regularly opens the New York fashion week shows.
A beautifully curated selection of archive favourites from the BCBG Max Azria Runway label. The collection is exclusive and is launched at the global fashion week runways – where the timeless and elegant label regularly opens the New York fashion week shows.

 

From fashion week runways, to celebrities’ closets and the renowned red carpet, Max Azria’s Atelier creations are featured in a beautifully colour-curated collection aptly named ‘Max Azria Atelier’.

Launched in 2004, the brand’s most exclusive collection embodies couture eveningwear and special-event dresses for socialites, celebrities and the elite.

The one-of-a-kind dresses worn by A-list stars and royalties including Alicia Keys, Angelina Jolie and Michelle Obama, are limited edition creations.

 

Max Azria’s Atelier collection was curated by colour, and is displayed on a red carpet with a paparazzi wallpaper in the background. Worn by Hollywood’s elite and royalties, this is the designer’s most exclusive collection.
Max Azria’s Atelier collection was curated by colour, and is displayed on a red carpet with a paparazzi wallpaper in the background. Worn by Hollywood’s elite and royalties, this is the designer’s most exclusive collection.

 

When asked about the main concept of BCBG’s retrospective exhibition, the brand’s Chief Creative Officer and Max Azria’s wife, Lubov Azria explains: “The exhibition is really 25 years of my life; it’s called ‘The Bon Chic Living’ and it really showcases the work and my passion.”

Lubov describes the exhibit’s walkthrough design by saying: “It starts off with the history, with when the company started. Then it goes to how we make the clothes. Then it continues to the ad campaigns, to the actual clothes, and then to the one-of-a-kind dresses that we make for celebrities.”

 

BCBG Max Azria’s 25-year mark in fashion history showcased in its retrospective exhibition is a genuine portrayal of its founders’ passion for success and achievement.

As Lubov Azria states: “It’s really without passion, innovation and vision, there is no success.”

 

The window display of Cuadro Fine Art Gallery in Dubai’s DIFC area looks vibrant with contemporary visuals from BCBG’s stylish collections – at the opening of the brand’s retrospective exhibition in Dubai.
The window display of Cuadro Fine Art Gallery in Dubai’s DIFC area looks vibrant with contemporary visuals from BCBG’s stylish collections – at the opening of the brand’s retrospective exhibition in Dubai.

 

For more photos from BCBG’s retrospective exhibition event, click here.

 

Here are some additional photos from the event:

 

The exhibition visitors are welcomed by the brand’s timeline as they enter the gallery. Spanning a total of 25 years, the timeline showcases the company’s pivotal moments that shaped its vision, since its inception in 1989.
The exhibition visitors are welcomed by the brand’s timeline as they enter the gallery. Spanning a total of 25 years, the timeline showcases the company’s pivotal moments that shaped its vision, since its inception in 1989.

 

Kimberly Concepcion (left) and Bettina Micu (right), Fashion Design students at Heriot Watt University Dubai viewing the exhibition for some inspiration.
Kimberly Concepcion (left) and Bettina Micu (right), Fashion Design students at Heriot Watt University Dubai viewing the exhibition for some inspiration.

 

Diana Chipar, Fashion Stylist from the site dcstyling.net wearing a BCBG dress from the brand’s Autumn/Winter 2014 collection.
Diana Chipar, Fashion Stylist from the site dcstyling.net wearing a BCBG dress from the brand’s Autumn/Winter 2014 collection.

 

Saira Mehar, New Business and PR Director for Dubai’s Fashion Forward event networking at BCBG’s VIP-packed exhibition opening in DIFC’s Cuadro gallery.
Saira Mehar, New Business and PR Director for Dubai’s Fashion Forward event networking at BCBG’s VIP-packed exhibition opening in DIFC’s Cuadro gallery.

 

BCBG’s Dubai Marina Mall shop manager, Andreea Pirvuleasa standing in front of the brand’s ‘Runway’ collection in a unique ‘Runway’ label creation. The new collection dress reflects a highly detailed and carefully embroidered, hand-made finish.
BCBG’s Dubai Marina Mall shop manager, Andreea Pirvuleasa standing in front of the brand’s ‘Runway’ collection in a unique ‘Runway’ label creation. The new collection dress reflects a highly detailed and carefully embroidered, hand-made finish.

 

A great networking event for people from the fashion industry, BCBG Max Azria’s 25-year birthday bash was well received by the stylish and VIP crowd. A memorable evening for catching up with old friends, making new ones and celebrating an iconic and visionary company’s success.
A great networking event for people from the fashion industry, BCBG Max Azria’s 25-year birthday bash was well received by the stylish and VIP crowd. A memorable evening for catching up with old friends, making new ones and celebrating an iconic and visionary company’s success.

 

Sheida Fashionista, blogger and make-up artist covering the remarkable event for her next blog post at sheidafashionista.com.
Sheida Fashionista, blogger and make-up artist covering the remarkable event for her next blog post at sheidafashionista.com.

Photo Essay: Sole DXB Event in Dubai

DSC_0239edited_final

 

Today’s post is another University project that I just completed for this term’s photojournalism course. I present to you:

My Photo Essay on Sole DXB event that took place on the 14th and 15th of November. I was there on the 14th of November for a few hours, taking photos and meeting up with some friends.

First up, the short synopsis about the photo essay:

Many think that Dubai’s street culture doesn’t exist. The organisers of Dubai’s urban lifestyle and culture event want to change that misconception.

The city’s first – one of its kind event, Sole DXB was staged at Dubai Design District to showcase the region’s latest street culture trends. Specifically the footwear, fashion, basketball, hip hop, and street art.

Those who made their way to the venue were treated by regional retail brands; Nike, Puma, and Reebok. DJ’s, live performances and panel discussions pumped life into the event and gave it a fresh and exciting community atmosphere. With a hidden construction site chosen as a venue for this year’s Sole DXB event, indeed it is underground.

 

Ball Above All
Ball Above All

Professional basketball players take turns at shooting hoops at Sole DXB’s grounds in celebration of basketball culture. Dubbed ‘Ball Above All’, the competition saw the victor walk away with 10,000 AED. The game has proved to be a popular way to bring the community together. The only stipulation was that entrants must be 18 or older to apply to play in the tournament.

 

Funky Lines and Abstract Shapes
Funky Lines and Abstract Shapes

British artist, Remi Rough and his counterpart YesBee are busy creating the freestyled ‘Mondrian vs Wildstyle’ art piece. A 3 x 10 meter art work; spray painted using ‘Montana 94’ paint. Remi’s art began on walls and trains in South London in 1984. By his own admission, “I didn’t invent straight lines, I just made them funky!” – said Rough of his work.

 

Feline Nostalgic?
Feline Nostalgic?

Canadian pop artist, Antoine Tavaglione – also known as Tava is a muralist and illustrator based in Montreal. Famed for his signature ‘dripping milk’ paintings, his “Che Cazz” piece proved a popular addition to Sole DXB. The cat figure mural was created in one day, and produced using spray cans.

 

Melting Bart Art
Melting Bart Art

Additional work from Tava – showing more of his favourite cartoon figures – this time, Bart Simpson. Made using acrylic colours on canvas, Tava said: “I like to recreate iconic characters that are very nostalgic to me, and add my signature dripping effect to them as if they are melting ice cream.”

 

Futuristic Femme Fatales
Futuristic Femme Fatales

‘The Irezumi Girls’ are part of a limited edition created by Dubai-based design studio Robot and Spark. The figures are made using cast resin material with a chrome finish. The artist imagined these toys to live in the year 2075 in the city of London. ‘The Irezumi Girls’ are a gang of heavily tattooed, uber cool, superhero vixens hailing from Baker Street Station.

 

The Dangerous Duo: Lipstick and Suicide
The Dangerous Duo: Lipstick and Suicide

Creative Director Robert Gibbs from design studio Robot and Spark has been working on these original figurines since 2009. The germ of the idea came from a fiction-story about a group of futuristic, rebellious and superhero vixens – namely Lipstick and Suicide. The futuristic fantasy eventually came to life at Sole DXB’s gallery, after a five-year obsession.

 

Vintage-inspired Wheel Art
Vintage-inspired Wheel Art

British artist and photographer, Julian Castaldi expresses his love for Italian company ‘Campag’ with this painting of a vintage bicycle. His cobalt blue piece was inspired by his love for cycling, and the iconic company. Julian explains the concept by saying: “I have always loved the logo and story behind the brand.” The ‘Campagnolo’ painting uses acrylic, enamel, pastels, and lacquer on a 4 feet x 3 feet canvas.

 

Retro Biking
Retro Biking

Corcel, a Dubai-based bicycle and apparel store take cycling lovers back to the good old days with their 50’s/60’s inspired collection. The ‘Bikeid’ range was created for a nostalgic bicycle experience. The simple, elegant, and vintage designs can be customized for personal taste. A couple interested in getting a bike are looking at the catalogue and selecting their preferred colour of bike and tires.

 

Soulful Art
Soulful Art

An amateur artist is keeping himself busy by drawing a pair of sneakers using spray paint. Despite his aching fingers from the excessive amount of pressure while completing this piece of art, he is determined to leave his mark at Sole DXB. He asks the audience: “Does it look like a shoe?” and feels ecstatic after their approval.

 

Neon Galore
Neon Galore

The stylish crowd attending the urban lifestyle event did not overlook making a fashion statement with their favourite pair of sneakers. A young lady sporting a very bright and colourful pair of ‘Nike’ trainers caught my attention. She told me that they were a recent buy from the brand’s latest collection.

 

Drained Soles
Drained Soles

Another original pair of ‘Nike’ trainers worn by one of the ladies attending the street art event. When I asked her about the unique running shoes, she told me the story behind them and how they’ve been worn out at a music festival overseas. “I bought them from Barcelona – for a rave.” she said. I thought they still looked new and exotic!

 

Reliving the 90’s
Reliving the 90’s

A priceless moment in time, as I am transformed back to the 90’s at street wear label Amongst Few’s interactive gaming space. The highlight of the event for me was discovering this cool 90’s inspired concept brand. Founded in 2013, Amongst Few is a Dubai-based street wear brand that merges traditional Emirati outfit inspiration with Western style. In my nostalgic 90’s flashback, I can be seen playing the game ‘Duck Hunt’ on a 1983 Nintendo Entertainment System (NES) console – complete with classic TV sets and 90’s memorabilia.

 

On Cloud Nine
On Cloud Nine

A great variety of second-hand sneakers on display at the sneaker swap stall. Trendy and pristine trainers to match every age and style fill the wooden racks at this sneaker wonderland. Get lost in time as you look for the perfect pair to replace your worn out and tired sneakers. No cash? Don’t worry, you can trade in the currency of sneakers!

 

Bouncing Sick Beats
Bouncing Sick Beats

Dubai-based urban and R&B DJ, Mr. Shef Codes livens up the Reebok space with his top old-school R&B beats. Shefan Lantra, better known as Mr. Shef Codes is currently signed with Bliss Inc Entertainment and plays at local venues around the city. The tunes he was playing were so addictive, they kept the crowd glued to the Reebok stand far longer than they intended to be there.

 

Love for the Sole
Love for the Sole

Iraqi artist, designer, calligrapher, and typographer Wissam Shawkat creates a ‘calligraffiti’ piece of art in his signature modern Arabic calligraphy style. The art work includes the words (love, affection) written in calligraphy style. The Dubai-based artist has been in love with the classical writing style since he was 10 years old. He is using acrylic colours on canvas to create the aptly titled ‘Love for the Sole (Soul)’ piece.

 

Some additional images that were not part of my photo essay project:

 

PUMA x Sophia Chang sneakers
PUMA x Sophia Chang sneakers

I won these lovely designer PUMA sneakers in a competition that I entered with Stylist Arabia magazine. All I had to do was share a photo of my favourite pair of sneakers! This pair was part of a collection for autumn/winter 2014, in a collaboration between PUMA and East Coast creative Sophia Chang. The designer’s illustrations are inspired by New York, and specifically the Brooklyn area.

 

Here’s the finished wall that Remi Rough and Yesbee were painting:

 

Remi Rough art work
Remi Rough art work

 

here are other paintings from Julian Castaldi that were on display at the event’s gallery:

"7Up"
“7Up”

Materials used: acrylic, enamel, lacquer on canvas : 4feet diameter.

Concept: Just love the old school soda labels I actually collect vintage skateboards, soda bottles amongst other things.
"Skater Girl"
“Skater Girl”

Materials used: 100cm x 70cm in metal frame.

Concept: Shot in London and used in Urban Outfitters.

"Typo"
“Typo”

Materials used: 100cm x 70cm in metal frame.

Concept: Love the signage and billboards around LA lots of hand painted and distressed signage which looks amazing, this was shot around Melrose in LA.

 

"Voyeur"
“Voyeur”

Materials used: 100cm x 70cm in metal frame.

Concept: Used to drive past this private members club on Santa Monica Blvd, it had a mysterious look and I stopped one morning to shoot the pic.

 

"7Up Polaroids"
“7Up Polaroids”

Framed original Polaroids shot in LA 2005 on painted board.

 

"Pegasus"
“Pegasus”
Framed original Polaroids shot in 2012 on painted board
Julian explains:
“I have been shooting Polaroids for over 20 years and my Private Rooms project includes Polaroids I have taken of John Malkovich, David Bailey, Oasis, Pearl Jam and many more.”
For more information about Sole DXB or any of the artists mentioned in this post, check the links included in this post.
My personal pair of sneakers which I wore to Sole DXB!
My personal pair of sneakers which I wore to Sole DXB!

 

Event Review: London College of Fashion “Art of Dress” Exhibition in Dubai

LCF Art of Dress Exhibition showcases the work of LCF students
LCF Art of Dress Exhibition showcases the work of LCF students

 

When I received the invite for the private view event for London College of Fashion‘s “Art of Dress” exhibition, I was so excited and knew that this would be the perfect topic for my next video journalism University project.

I had attended LCF back in 2009, as a first step towards changing careers into journalism. The course that I took was a foundation course in fashion media and communication. It was an intensive one year course, equivalent to the UK A-Levels. At that point in time, I wasn’t ready for an intensive study program. Mainly because I had been working in IT support for the past 4 years before starting that course. So it wasn’t easy for me to go back to education and to take an intensive course.

However, I did manage to successfully complete one term of that course. And I still plan to go back to LCF one day to finish that course and maybe take a post graduate course too! I always believe that it’s never too late to achieve your goals and follow your dreams.

The last time I met with the lovely LCF people was two years ago at Okku restaurant and lounge in Dubai. It was an alumni event organized for the college’s alumni in Dubai and short courses’ students and graduates.

You can read about that event here.

As expected, attending the private view event was a great decision made by me, and deciding to cover the event for my project was just as interesting as I thought it would be. I had a wonderful time meeting everyone from the College and conducting the interviews with my lovely and professional talents.

I will leave you now with the video, that was filmed, reported and produced by me. I researched the story, arranged for – and conducted – the interviews, filmed the footage at the event and at the interviews, and edited and produced the short video.

Here’s the link for the short video about LCF’s Art of Dress exhibition private view event, held in Dubai’s AlSerkal Avenue.

 

 

I will be sharing the full interviews with Professor Frances Corner and Linda Roberts on the blog soon. So stay tuned for that.

 

LCF magazine, showcasing the work of students and alumni
LCF magazine, showcasing the work of students and alumni

Majestic Muscat: Breathtaking Barr Al Jissah

Exploring Barr Al Jissah
Exploring Barr Al Jissah

 

You might have read my introductory post about my recent trip to Muscat, and how I got most of my friends and family worried about me. How come? well, I decided to disappear from Dubai for a short break without informing many people that I was leaving 🙂  My dad knew that I was going to Muscat, but since he’s always been a forgetful person, he completely forgot about it. And I ended up being the center of attention – even to my building’s security guards! If you missed that post, you can still find it here.

Because I like to have  music as a background to my life – be it radio, music TV channels, or Youtube music videos, I decided to share with you this uber cool playlist that I discovered recently. The best part? it’s mainly old-school R&B – my favorite music genre! You can keep this playlist playing in the background as you go through my second Muscat trip post – if you wish of course:

http://www.youtube.com/watch?v=nOmTIiyQRjI

 

Now, if you are visiting Muscat for the first time, you must understand one thing: Most tourist areas, green mountains, wadis, hot water spots, nature, whatever it is – is located at least two hours or an hour and a half away from Muscat downtown.  You could take a tour day trip, hire a taxi driver, or rent a car and drive there yourself. However, for a Diva like me, I decided to just lounge by the beach all day and leave all the sightseeing for another trip! Yes, I was really exhausted from the super fast-paced Dubai life and I wanted to take a break to just breathe…

On the bright side, I did meet some nice people during my trip who offered to take me sightseeing on my next visit to Oman.

So my suggestion for you would be to make friends as soon as you land in Muscat (provided that you don’t have ones already) and ask them to take you around the city and the beautiful green landscapes (which I didn’t get a chance to see really!).

However, I did manage to check out the Barr Al Jissah area. Which is basically a mountainous landscaped area – beautiful at sunset time. I even stopped at the highway to take some pictures for you guys to see! How brave is that? 🙂

 

Barr Al Jissah in Muscat
Barr Al Jissah in Muscat

 

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Both my top and skirt are from the very feminine Miss Selfridge

 

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The road through Barr Al Jissah can only take you to the Shangri-La Barr Al Jissah Resort & Spa. And that’s where I went to check out Long Bar, after seeing it listed in the first edition of Conde Nast Traveller Middle East. I had always dreamed of visiting Oman, so I kept that copy of the magazine’s first edition…and it sure came in handy! It does take time to realize your dreams, but it’s never impossible. So whatever those dreams are – whether you dream of visiting an exotic beach destination or becoming a well-known artist – you will get there if you have a strong will and a bit of patience 🙂

 

Shangri-La Barr Al Jissah Resort & Spa
Shangri-La Barr Al Jissah Resort & Spa

 

The beach width at Shangri-La Barr Al Jissah Resort & Spa is quite big. But I must admit, I had higher expectations for this resort. Coming from glamorous and shiny Dubai, I honestly wasn’t impressed with this hotel to say the least. This property didn’t match the standard of this renowned five-star hotel group, nor did the ambiance or food at Long Bar. I felt that the hotel was kind of shabby – I know it’s Oman and not Dubai. So it’s meant to be kind of old and rich in heritage. But I still didn’t feel like I was at the Shangri-La! I had heard a lot about this specific resort prior to visiting. But sadly, I was disappointed with my experience there.

As for Long Bar, it did have an outdoor seating overlooking the bay. However, there were no coolers in the outdoor area (unlike outdoor spaces in Dubai). Plus, there was no music playing in the outside area – apart from the Oud player serenading us with “Om Kulthoum” classics in the next door venue. Now if I wanted to listen to Oud and some classical Arabic tunes, would I be heading to the Shangri-La Resort & Spa for my night out? Hmm…maybe not. It’s true that it was a quiet and serene spot for a chilled night out. But I would say it was too quiet for my liking. Quiet at Long Bar translated into “haunted”. And that’s not what you expect at a five-star beach resort bar.

I only had breakfast that day, so when I saw that they had Spanish tapas on their menu at Long Bar, I got excited! I ordered the classic Spanish omelet starter – only to be even more disappointed with this sports bar. The omelet tasted like something that you would get at a breakfast place that doesn’t serve decent breakfast. In Dubai, ordering International dishes means that the restaurant will try to make them in a way that is highly similar to the original recipe. It will taste very close to the real thing too! Not at Long Bar unfortunately. They might as well remove the Spanish tapas from the menu if they can’t make them properly. This is what I had at Long Bar:

Spanish Tapas at Long Bar - Barr Al Jissah Resort & Spa
Spanish Tapas at Long Bar – Barr Al Jissah Resort & Spa

 

"Resort Fling" nail polish by Essie
“Resort Fling” nail polish by Essie

 

In the above photo, I’m wearing “Resort Fling” nail polish shade by the famous Essie brand.

 

Long Bar at Barr Al Jissah Resort & Spa
Long Bar at Barr Al Jissah Resort & Spa

 

I think that’s about all I had to say about this part of my Muscat trip. But stay tuned to hear about more places to see in Muscat…

Love,

The Rebellious Saudi Diva XXX

 

UD explores Shangri-La Barr Al Jissah
UD explores Shangri-La Barr Al Jissah

UD Style Shoot: Vintage Vibes

Nada from Undefined Declarations in a Warehouse dress
Nada from Undefined Declarations in a Warehouse dress

 

If you’re not following my blog’s Facebook Page, then you might have missed our first fashion photo shoot. You can still browse the photos of my collaboration with Le Monde Des Petites from the album posted on my Facebook Page. While you are there, you might want to hit the “like” button to stay updated with the latest posts from this spontaneous and crazy lifestyle blog 🙂

Let’s have a look at the photos from our second style photo shoot, with details of the fashion brands worn by the model – the writer of this blog 🙂

 

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My dad was in town, and for a belated birthday gift, I asked him to get me some charms for my brand new Pandora bracelet – which I recently got as a birthday gift too! Since I love a bit of a vintage style in almost everything, I chose a retro theme for my charms and made my selection from their uber cool oxidized charms collection.

Pandora bracelet with oxidized charms
Pandora bracelet with oxidized charms

 

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The angel-wings ring is from O’ De Rose and it matches almost anything that I wear. It’s a very playful and everyday accessory that you can wear with almost any outfit – even with a casual T-shirt and jeans.

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Earrings are from O' De Rose
Earrings are from O’ De Rose

 

Pendant Necklace is from O' De Rose
Pendant Necklace is from O’ De Rose

 

The metallic-studded sandals I am wearing are from a recent collection at River Island

River Island Sandals
River Island Sandals

 

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This exotic and multi-print day dress is from Warehouse. It’s a great summer essentials timeless piece to wear for a day at the beach club or a day out with the girls for lunch or coffee. So simple, elegant, and extremely comfy and light for the hot summer months.

Day dress from Warehouse UK
Day dress from Warehouse UK

 

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This fabulous and original sequined clutch bag is a piece that I got a while back from the renowned Zara. It’s so versatile that you can wear it to a night out with friends, a day out on the beach, or even to accessorize a basic outfit at a media networking event! Now how’s that for multiple ways to wear a pastel-sequined Zara clutch bag? 🙂

Zara clutch bag
Zara clutch bag

 

Sadly, my friend Julie from the blog Le Monde Des Petites is leaving Dubai for good soon. So this photo shoot was only our second style shoot together, and also the farewell meeting for us. That’s the thing with this city, it’s so transient that you constantly find yourself meeting new interesting and genuine people, connecting with them on various levels, and then saying your good-byes when it’s time for them to move to another expat destination or back to their home towns! But, because we must always look at the bright side of every situation, the good thing about this is that I get to have friends at different cities across the globe, who I can visit when I travel 🙂

Thank you Julie for the lovely times we shared, despite them not being too many…I wish you all the best in everything and I look forward to seeing you again – hopefully soon! XXX

Blogger Friends Forever!
Blogger Friends Forever!

 

The lady on the left is Araceli from What I just Love, the one in the middle is Julie from Le Monde Des Petites. And I’m on the right 🙂

 

Blogger Love :)
Blogger Love 🙂

 

For more cool photos, random posts and updates from this blog, follow my blog’s fan page XXX

 

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A bonus “behind the scenes” look into our vintage-themed photo shoot 😉

behind the scenes of our photo shoot
behind the scenes of our photo shoot

LCF Nostalgia and Inpiring Designs…

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Fashion Forward at its first season was the “it” event to attend and be seen at in the highly fashionable and glamorous city of Dubai. The event consisted of fashion focused talks by prominent individuals from the industry, cat walk shows from regional designers, and a number of social events and parties.

The event program ran over a period of three days. But since I am the type of person who lacks the amount of energy required to pull off a three day in a row social event, I decided to skip the first day. Nevertheless, I was at the venue for all of the second day events! I won’t get into detail of everything that I did, but I must say that I had a nice nostalgic flashback when I attended a talk by Toby Meadows from London College of Fashion. I didn’t get a chance to take a course with Toby when I did my course at LCF in 2009, but attending a talk by someone from LCF is always a great thing. He gave us insight and tips on how things work in the fashion industry in his talk titled: How to get a job in this industry.

 

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I would love to post all of the good pictures that I managed to take on the two days that I attended the event. But unfortunately my laptop is acting up and it’s taking me ages to open the image files because of the technical issue. So until that is resolved, I will only be posting a few pictures from the event. I was able to attend the following shows:

  • Dima Ayad
  • Ezra
  • Toujouri
  • Michael Cinco
  • Amato
  • Ayesha Depala

I personally could see the great amount of hard work and effort in all of the designers’ work. Each designer had a unique signature style that was clearly reflected in his/her collection. And I’m proud to see that level of work showcased by designers from this region. I also greatly support local talent and home-grown concepts and events. Since I’m from the region and I grew up and lived most of my life here.

Fashion Forward’s after party was as glamorous and fashionable as the event itself. We all chilled at Fort Island listening to funky and lounge tracks. Beauty was the key word that night; beautiful faces, designs, and most importantly a beautiful spirit.

Kudos to the organizers of this highly successful and well-structured event. Thank you for all the effort you extended and we can’t wait for season two!

 

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