BCBG’s Living the Bon Chic Life Celebrates 25 Years of Style in Dubai

Chief Creative Officer for BCBG Max Azria, Lubov Azria standing against a wall that showcases the company’s 25-year advertising campaigns history. This took place during the “Living the Bon Chic Life” exhibition at Cuadro Gallery, Dubai.
Chief Creative Officer for BCBG Max Azria, Lubov Azria standing against a wall that showcases the company’s 25-year advertising campaigns history. This took place during the “Living the Bon Chic Life” exhibition at Cuadro Gallery, Dubai.

 

This post is another project that I did for my web news production class in University. I had the pleasure to meet Lubov Azria, wife of renowned designer Max Azria, and Chief Creative Officer for the BCBG Max Azria group. Lubov and her team are very professional and talented individuals, and I’m glad that I had the privilege of meeting them and speaking to them about the retrospective exhibition.

In the lines below, you can read my final news story which I did for the social media project for that unit.

 

Lubov Azria, the brand’s Chief Creative Officer opens the stylish event with an A-list crowd

 

On her first-ever visit to Dubai, Lubov Azria – Chief Creative Officer of the distinctive fashion retail brand BCBG Max Azria opens the retrospective “Living the Bon Chic Life” exhibition in DIFC’s Cuadro Fine Art Gallery.

The one-day exclusive exhibition was held on Wednesday, November 19, 2014 and brought together the city’s most stylish, VIP and art-loving crowd.

From 7 pm and onwards, invited guests made their way to the spacious gallery and walked through a timeline of events, advertising campaigns and cutting-edge design creations that showcase the brand’s 25 year history.

 

Lubov Azria and I after our first interview.
Lubov Azria and I after our first interview.

 

With famous quotes by the brand’s Founder and Designer – Max Azria – decorating the gallery’s spacious walls, there is no doubt that BCBG is a brand with a strong identity and vision.

Founded in 1989, BCBG was named for the French phrase ‘bon chic, bon genre’ – a Parisian expression meaning ‘good style, good attitude.’

Max Azria’s vision is simple; he aims to create a beautiful dress to make women look and feel beautiful.

Creative Director for the brand’s lifestyle products, Clifford Pershes explains BCBG’s philosophy by saying: “It’s a brand that doesn’t follow trends, it embodies style.”

 

Clifford Pershes, Creative Director for BCBG’s lifestyle products poses to take this photo with me, after his informative tour of the retrospective exhibition.
Clifford Pershes, Creative Director for BCBG’s lifestyle products poses to take this photo with me, after his informative tour of the retrospective exhibition.

 

The 25th anniversary retrospective exhibit takes visitors on a journey throughout the key events and achievements that shaped the company’s history.

Beginning with an events timeline that covers the brand’s entire 25- year journey, visitors get to learn more about the brand, its creators and their vision.

An adjacent space emulates a design studio which stages the evolution of a BCBG dress from idea and pattern design to detailed and careful construction.

BCBG’s design philosophy is inspired by the arts and culture. As Clifford explains: “We feel that arts and culture are part of the brand’s DNA.”

Featuring top models and talented photographers, BCBG’s ad campaigns cover the walls of the brand’s campaign history section in both print and digital platforms.

“There’s a timeless, effortless chicness that goes throughout the years.” – says Clifford of the brand’s innovative, yet timeless designs.

 

An extensive collection of BCBG’s advertising campaigns covers the walls of the brand’s campaign history section in both print and digital platforms.
An extensive collection of BCBG’s advertising campaigns covers the walls of the brand’s campaign history section in both print and digital platforms.

 

Upon stepping into the ‘Runway Collection’ installation space, a selection of exclusive, fashion-forward designs can be seen adorning the mannequins.

As Creative Director – Clifford Pershes states: “There are only around 200 pieces made of each piece; so it’s definitely a little more exclusive.”

 

A beautifully curated selection of archive favourites from the BCBG Max Azria Runway label. The collection is exclusive and is launched at the global fashion week runways – where the timeless and elegant label regularly opens the New York fashion week shows.
A beautifully curated selection of archive favourites from the BCBG Max Azria Runway label. The collection is exclusive and is launched at the global fashion week runways – where the timeless and elegant label regularly opens the New York fashion week shows.

 

From fashion week runways, to celebrities’ closets and the renowned red carpet, Max Azria’s Atelier creations are featured in a beautifully colour-curated collection aptly named ‘Max Azria Atelier’.

Launched in 2004, the brand’s most exclusive collection embodies couture eveningwear and special-event dresses for socialites, celebrities and the elite.

The one-of-a-kind dresses worn by A-list stars and royalties including Alicia Keys, Angelina Jolie and Michelle Obama, are limited edition creations.

 

Max Azria’s Atelier collection was curated by colour, and is displayed on a red carpet with a paparazzi wallpaper in the background. Worn by Hollywood’s elite and royalties, this is the designer’s most exclusive collection.
Max Azria’s Atelier collection was curated by colour, and is displayed on a red carpet with a paparazzi wallpaper in the background. Worn by Hollywood’s elite and royalties, this is the designer’s most exclusive collection.

 

When asked about the main concept of BCBG’s retrospective exhibition, the brand’s Chief Creative Officer and Max Azria’s wife, Lubov Azria explains: “The exhibition is really 25 years of my life; it’s called ‘The Bon Chic Living’ and it really showcases the work and my passion.”

Lubov describes the exhibit’s walkthrough design by saying: “It starts off with the history, with when the company started. Then it goes to how we make the clothes. Then it continues to the ad campaigns, to the actual clothes, and then to the one-of-a-kind dresses that we make for celebrities.”

 

BCBG Max Azria’s 25-year mark in fashion history showcased in its retrospective exhibition is a genuine portrayal of its founders’ passion for success and achievement.

As Lubov Azria states: “It’s really without passion, innovation and vision, there is no success.”

 

The window display of Cuadro Fine Art Gallery in Dubai’s DIFC area looks vibrant with contemporary visuals from BCBG’s stylish collections – at the opening of the brand’s retrospective exhibition in Dubai.
The window display of Cuadro Fine Art Gallery in Dubai’s DIFC area looks vibrant with contemporary visuals from BCBG’s stylish collections – at the opening of the brand’s retrospective exhibition in Dubai.

 

For more photos from BCBG’s retrospective exhibition event, click here.

 

Here are some additional photos from the event:

 

The exhibition visitors are welcomed by the brand’s timeline as they enter the gallery. Spanning a total of 25 years, the timeline showcases the company’s pivotal moments that shaped its vision, since its inception in 1989.
The exhibition visitors are welcomed by the brand’s timeline as they enter the gallery. Spanning a total of 25 years, the timeline showcases the company’s pivotal moments that shaped its vision, since its inception in 1989.

 

Kimberly Concepcion (left) and Bettina Micu (right), Fashion Design students at Heriot Watt University Dubai viewing the exhibition for some inspiration.
Kimberly Concepcion (left) and Bettina Micu (right), Fashion Design students at Heriot Watt University Dubai viewing the exhibition for some inspiration.

 

Diana Chipar, Fashion Stylist from the site dcstyling.net wearing a BCBG dress from the brand’s Autumn/Winter 2014 collection.
Diana Chipar, Fashion Stylist from the site dcstyling.net wearing a BCBG dress from the brand’s Autumn/Winter 2014 collection.

 

Saira Mehar, New Business and PR Director for Dubai’s Fashion Forward event networking at BCBG’s VIP-packed exhibition opening in DIFC’s Cuadro gallery.
Saira Mehar, New Business and PR Director for Dubai’s Fashion Forward event networking at BCBG’s VIP-packed exhibition opening in DIFC’s Cuadro gallery.

 

BCBG’s Dubai Marina Mall shop manager, Andreea Pirvuleasa standing in front of the brand’s ‘Runway’ collection in a unique ‘Runway’ label creation. The new collection dress reflects a highly detailed and carefully embroidered, hand-made finish.
BCBG’s Dubai Marina Mall shop manager, Andreea Pirvuleasa standing in front of the brand’s ‘Runway’ collection in a unique ‘Runway’ label creation. The new collection dress reflects a highly detailed and carefully embroidered, hand-made finish.

 

A great networking event for people from the fashion industry, BCBG Max Azria’s 25-year birthday bash was well received by the stylish and VIP crowd. A memorable evening for catching up with old friends, making new ones and celebrating an iconic and visionary company’s success.
A great networking event for people from the fashion industry, BCBG Max Azria’s 25-year birthday bash was well received by the stylish and VIP crowd. A memorable evening for catching up with old friends, making new ones and celebrating an iconic and visionary company’s success.

 

Sheida Fashionista, blogger and make-up artist covering the remarkable event for her next blog post at sheidafashionista.com.
Sheida Fashionista, blogger and make-up artist covering the remarkable event for her next blog post at sheidafashionista.com.

Photo Essay: Sole DXB Event in Dubai

DSC_0239edited_final

 

Today’s post is another University project that I just completed for this term’s photojournalism course. I present to you:

My Photo Essay on Sole DXB event that took place on the 14th and 15th of November. I was there on the 14th of November for a few hours, taking photos and meeting up with some friends.

First up, the short synopsis about the photo essay:

Many think that Dubai’s street culture doesn’t exist. The organisers of Dubai’s urban lifestyle and culture event want to change that misconception.

The city’s first – one of its kind event, Sole DXB was staged at Dubai Design District to showcase the region’s latest street culture trends. Specifically the footwear, fashion, basketball, hip hop, and street art.

Those who made their way to the venue were treated by regional retail brands; Nike, Puma, and Reebok. DJ’s, live performances and panel discussions pumped life into the event and gave it a fresh and exciting community atmosphere. With a hidden construction site chosen as a venue for this year’s Sole DXB event, indeed it is underground.

 

Ball Above All
Ball Above All

Professional basketball players take turns at shooting hoops at Sole DXB’s grounds in celebration of basketball culture. Dubbed ‘Ball Above All’, the competition saw the victor walk away with 10,000 AED. The game has proved to be a popular way to bring the community together. The only stipulation was that entrants must be 18 or older to apply to play in the tournament.

 

Funky Lines and Abstract Shapes
Funky Lines and Abstract Shapes

British artist, Remi Rough and his counterpart YesBee are busy creating the freestyled ‘Mondrian vs Wildstyle’ art piece. A 3 x 10 meter art work; spray painted using ‘Montana 94’ paint. Remi’s art began on walls and trains in South London in 1984. By his own admission, “I didn’t invent straight lines, I just made them funky!” – said Rough of his work.

 

Feline Nostalgic?
Feline Nostalgic?

Canadian pop artist, Antoine Tavaglione – also known as Tava is a muralist and illustrator based in Montreal. Famed for his signature ‘dripping milk’ paintings, his “Che Cazz” piece proved a popular addition to Sole DXB. The cat figure mural was created in one day, and produced using spray cans.

 

Melting Bart Art
Melting Bart Art

Additional work from Tava – showing more of his favourite cartoon figures – this time, Bart Simpson. Made using acrylic colours on canvas, Tava said: “I like to recreate iconic characters that are very nostalgic to me, and add my signature dripping effect to them as if they are melting ice cream.”

 

Futuristic Femme Fatales
Futuristic Femme Fatales

‘The Irezumi Girls’ are part of a limited edition created by Dubai-based design studio Robot and Spark. The figures are made using cast resin material with a chrome finish. The artist imagined these toys to live in the year 2075 in the city of London. ‘The Irezumi Girls’ are a gang of heavily tattooed, uber cool, superhero vixens hailing from Baker Street Station.

 

The Dangerous Duo: Lipstick and Suicide
The Dangerous Duo: Lipstick and Suicide

Creative Director Robert Gibbs from design studio Robot and Spark has been working on these original figurines since 2009. The germ of the idea came from a fiction-story about a group of futuristic, rebellious and superhero vixens – namely Lipstick and Suicide. The futuristic fantasy eventually came to life at Sole DXB’s gallery, after a five-year obsession.

 

Vintage-inspired Wheel Art
Vintage-inspired Wheel Art

British artist and photographer, Julian Castaldi expresses his love for Italian company ‘Campag’ with this painting of a vintage bicycle. His cobalt blue piece was inspired by his love for cycling, and the iconic company. Julian explains the concept by saying: “I have always loved the logo and story behind the brand.” The ‘Campagnolo’ painting uses acrylic, enamel, pastels, and lacquer on a 4 feet x 3 feet canvas.

 

Retro Biking
Retro Biking

Corcel, a Dubai-based bicycle and apparel store take cycling lovers back to the good old days with their 50’s/60’s inspired collection. The ‘Bikeid’ range was created for a nostalgic bicycle experience. The simple, elegant, and vintage designs can be customized for personal taste. A couple interested in getting a bike are looking at the catalogue and selecting their preferred colour of bike and tires.

 

Soulful Art
Soulful Art

An amateur artist is keeping himself busy by drawing a pair of sneakers using spray paint. Despite his aching fingers from the excessive amount of pressure while completing this piece of art, he is determined to leave his mark at Sole DXB. He asks the audience: “Does it look like a shoe?” and feels ecstatic after their approval.

 

Neon Galore
Neon Galore

The stylish crowd attending the urban lifestyle event did not overlook making a fashion statement with their favourite pair of sneakers. A young lady sporting a very bright and colourful pair of ‘Nike’ trainers caught my attention. She told me that they were a recent buy from the brand’s latest collection.

 

Drained Soles
Drained Soles

Another original pair of ‘Nike’ trainers worn by one of the ladies attending the street art event. When I asked her about the unique running shoes, she told me the story behind them and how they’ve been worn out at a music festival overseas. “I bought them from Barcelona – for a rave.” she said. I thought they still looked new and exotic!

 

Reliving the 90’s
Reliving the 90’s

A priceless moment in time, as I am transformed back to the 90’s at street wear label Amongst Few’s interactive gaming space. The highlight of the event for me was discovering this cool 90’s inspired concept brand. Founded in 2013, Amongst Few is a Dubai-based street wear brand that merges traditional Emirati outfit inspiration with Western style. In my nostalgic 90’s flashback, I can be seen playing the game ‘Duck Hunt’ on a 1983 Nintendo Entertainment System (NES) console – complete with classic TV sets and 90’s memorabilia.

 

On Cloud Nine
On Cloud Nine

A great variety of second-hand sneakers on display at the sneaker swap stall. Trendy and pristine trainers to match every age and style fill the wooden racks at this sneaker wonderland. Get lost in time as you look for the perfect pair to replace your worn out and tired sneakers. No cash? Don’t worry, you can trade in the currency of sneakers!

 

Bouncing Sick Beats
Bouncing Sick Beats

Dubai-based urban and R&B DJ, Mr. Shef Codes livens up the Reebok space with his top old-school R&B beats. Shefan Lantra, better known as Mr. Shef Codes is currently signed with Bliss Inc Entertainment and plays at local venues around the city. The tunes he was playing were so addictive, they kept the crowd glued to the Reebok stand far longer than they intended to be there.

 

Love for the Sole
Love for the Sole

Iraqi artist, designer, calligrapher, and typographer Wissam Shawkat creates a ‘calligraffiti’ piece of art in his signature modern Arabic calligraphy style. The art work includes the words (love, affection) written in calligraphy style. The Dubai-based artist has been in love with the classical writing style since he was 10 years old. He is using acrylic colours on canvas to create the aptly titled ‘Love for the Sole (Soul)’ piece.

 

Some additional images that were not part of my photo essay project:

 

PUMA x Sophia Chang sneakers
PUMA x Sophia Chang sneakers

I won these lovely designer PUMA sneakers in a competition that I entered with Stylist Arabia magazine. All I had to do was share a photo of my favourite pair of sneakers! This pair was part of a collection for autumn/winter 2014, in a collaboration between PUMA and East Coast creative Sophia Chang. The designer’s illustrations are inspired by New York, and specifically the Brooklyn area.

 

Here’s the finished wall that Remi Rough and Yesbee were painting:

 

Remi Rough art work
Remi Rough art work

 

here are other paintings from Julian Castaldi that were on display at the event’s gallery:

"7Up"
“7Up”

Materials used: acrylic, enamel, lacquer on canvas : 4feet diameter.

Concept: Just love the old school soda labels I actually collect vintage skateboards, soda bottles amongst other things.
"Skater Girl"
“Skater Girl”

Materials used: 100cm x 70cm in metal frame.

Concept: Shot in London and used in Urban Outfitters.

"Typo"
“Typo”

Materials used: 100cm x 70cm in metal frame.

Concept: Love the signage and billboards around LA lots of hand painted and distressed signage which looks amazing, this was shot around Melrose in LA.

 

"Voyeur"
“Voyeur”

Materials used: 100cm x 70cm in metal frame.

Concept: Used to drive past this private members club on Santa Monica Blvd, it had a mysterious look and I stopped one morning to shoot the pic.

 

"7Up Polaroids"
“7Up Polaroids”

Framed original Polaroids shot in LA 2005 on painted board.

 

"Pegasus"
“Pegasus”
Framed original Polaroids shot in 2012 on painted board
Julian explains:
“I have been shooting Polaroids for over 20 years and my Private Rooms project includes Polaroids I have taken of John Malkovich, David Bailey, Oasis, Pearl Jam and many more.”
For more information about Sole DXB or any of the artists mentioned in this post, check the links included in this post.
My personal pair of sneakers which I wore to Sole DXB!
My personal pair of sneakers which I wore to Sole DXB!

 

Coffee Culture Takes on a New Wave

DSC_0015

 

Here’s a news story that I did for one of my University projects. The course is called “Web News Production” and it really helped me in a lot of ways. I learned how to write news stories for the web, add photos to a slideshow (coming soon in my next project) and create a short video to add value to the story.

The video you will watch in this story was shot and edited by me. I was the camera woman, the reporter, the writer, the editor, and the video producer 🙂

It was filmed at A4 Space at AlSerkal Avenue in Dubai. Happy watching 🙂

 

 

In a genuine desire to share knowledge about coffee and its roasting process, Sabado Coffee Club – a group founded by Matthew Wade who co-runs fat Nancy’s new diet with Anabelle de Gersigny – hosts a monthly coffee tasting event for coffee lovers around the city.

The venue for the club’s meeting – which takes place on the first Saturday of each month – is subject to change. Anyone who is interested in attending their events can follow the club’s coffee, art and culture dedicated blog (http://fatnancysnewdiet.com/) for details about the next event’s date and location.

On the 1st of November, the coffee club’s tasting event was held at A4 space in the city’s creative arts and cultural hub – Al Serkal Avenue.

 

Fresh coffee beans at Sabado Coffee Club
Fresh coffee beans at Sabado Coffee Club

 

Brewed coffee tasting cups
Brewed coffee tasting cups

 

Kim Thompson – who collaborates with Matthew Wade, Founder of Sabado Coffee Club in this non-commercial event – explains the concept behind the insightful coffee tasting event: “Our main aim is to share knowledge about coffee, to create a more discerning customer.”

With the majority of the residents in the Gulf region accustomed to getting their coffee from the big franchises widely available around the city, the Dubai-based independent coffee club is working towards changing that trend.

 

Kim Thompson samples coffee at the event
Kim Thompson samples coffee at the event

 

Getting the community involved in coffee sampling events is a greatly informative and interesting way to start this initiative.

At a symbolic fee of AED 25, coffee club members get to sample coffees from a wide range of roasters from various countries, before identifying their favourite cup.

 

Club members sample coffee and take notes
Club members sample coffee and take notes

 

The event begins with a dry coffee sampling round, where group members smell different coffee beans and note their best pick.

Then, a brewed coffee tasting round takes place. In this caffeine-filled sampling, coffee enthusiasts take little sips of various coffee cups – using spoons – and look out for distinct features in these freshly-brewed coffee selections.

A devoted coffee connoisseur explained to me the characteristics that make up a good cup of coffee. These mainly include; the body, the acidity level, the smoothness and ease to drink, and the taste.

 

One of a variety of roast samples
One of a variety of roast samples

 

Coffee comes in a variety of diverse flavours. These include nutty, floral, citrusy, or with a hint of lime or fruit.

The fun and engaging event ends with a vote for the best coffee on the table by the group members. The winning brew is then served to all participants.

Matt Toogood – who also collaborates with Matthew Wade, Founder of Sabado Coffee Club – emphasises the fact that it is a non-commercial event that allows people to learn about the various coffee options – apart from the big brand names and franchises.

 

Turkish coffee brewing at the event
Turkish coffee brewing at the event

 

The Club’s next coffee tasting experience takes place on Saturday, the 6th of December. The event starts from 12 pm and goes on for two hours. It will be hosted at “The Magazine Shop” in the DIFC area.

 

Anabelle de Gersigny, Co-editor of fat Nancy's new diet
Anabelle de Gersigny, Co-editor of fat Nancy’s new diet