Today’s post is another University project that I just completed for this term’s photojournalism course. I present to you:
My Photo Essay on Sole DXB event that took place on the 14th and 15th of November. I was there on the 14th of November for a few hours, taking photos and meeting up with some friends.
First up, the short synopsis about the photo essay:
Many think that Dubai’s street culture doesn’t exist. The organisers of Dubai’s urban lifestyle and culture event want to change that misconception.
The city’s first – one of its kind event, Sole DXB was staged at Dubai Design District to showcase the region’s latest street culture trends. Specifically the footwear, fashion, basketball, hip hop, and street art.
Those who made their way to the venue were treated by regional retail brands; Nike, Puma, and Reebok. DJ’s, live performances and panel discussions pumped life into the event and gave it a fresh and exciting community atmosphere. With a hidden construction site chosen as a venue for this year’s Sole DXB event, indeed it is underground.
Professional basketball players take turns at shooting hoops at Sole DXB’s grounds in celebration of basketball culture. Dubbed ‘Ball Above All’, the competition saw the victor walk away with 10,000 AED. The game has proved to be a popular way to bring the community together. The only stipulation was that entrants must be 18 or older to apply to play in the tournament.
British artist, Remi Rough and his counterpart YesBee are busy creating the freestyled ‘Mondrian vs Wildstyle’ art piece. A 3 x 10 meter art work; spray painted using ‘Montana 94’ paint. Remi’s art began on walls and trains in South London in 1984. By his own admission, “I didn’t invent straight lines, I just made them funky!” – said Rough of his work.
Canadian pop artist, Antoine Tavaglione – also known as Tava is a muralist and illustrator based in Montreal. Famed for his signature ‘dripping milk’ paintings, his “Che Cazz” piece proved a popular addition to Sole DXB. The cat figure mural was created in one day, and produced using spray cans.
Additional work from Tava – showing more of his favourite cartoon figures – this time, Bart Simpson. Made using acrylic colours on canvas, Tava said: “I like to recreate iconic characters that are very nostalgic to me, and add my signature dripping effect to them as if they are melting ice cream.”
‘The Irezumi Girls’ are part of a limited edition created by Dubai-based design studio Robot and Spark. The figures are made using cast resin material with a chrome finish. The artist imagined these toys to live in the year 2075 in the city of London. ‘The Irezumi Girls’ are a gang of heavily tattooed, uber cool, superhero vixens hailing from Baker Street Station.
Creative Director Robert Gibbs from design studio Robot and Spark has been working on these original figurines since 2009. The germ of the idea came from a fiction-story about a group of futuristic, rebellious and superhero vixens – namely Lipstick and Suicide. The futuristic fantasy eventually came to life at Sole DXB’s gallery, after a five-year obsession.
British artist and photographer, Julian Castaldi expresses his love for Italian company ‘Campag’ with this painting of a vintage bicycle. His cobalt blue piece was inspired by his love for cycling, and the iconic company. Julian explains the concept by saying: “I have always loved the logo and story behind the brand.” The ‘Campagnolo’ painting uses acrylic, enamel, pastels, and lacquer on a 4 feet x 3 feet canvas.
Corcel, a Dubai-based bicycle and apparel store take cycling lovers back to the good old days with their 50’s/60’s inspired collection. The ‘Bikeid’ range was created for a nostalgic bicycle experience. The simple, elegant, and vintage designs can be customized for personal taste. A couple interested in getting a bike are looking at the catalogue and selecting their preferred colour of bike and tires.
An amateur artist is keeping himself busy by drawing a pair of sneakers using spray paint. Despite his aching fingers from the excessive amount of pressure while completing this piece of art, he is determined to leave his mark at Sole DXB. He asks the audience: “Does it look like a shoe?” and feels ecstatic after their approval.
The stylish crowd attending the urban lifestyle event did not overlook making a fashion statement with their favourite pair of sneakers. A young lady sporting a very bright and colourful pair of ‘Nike’ trainers caught my attention. She told me that they were a recent buy from the brand’s latest collection.
Another original pair of ‘Nike’ trainers worn by one of the ladies attending the street art event. When I asked her about the unique running shoes, she told me the story behind them and how they’ve been worn out at a music festival overseas. “I bought them from Barcelona – for a rave.” she said. I thought they still looked new and exotic!
A priceless moment in time, as I am transformed back to the 90’s at street wear label Amongst Few’s interactive gaming space. The highlight of the event for me was discovering this cool 90’s inspired concept brand. Founded in 2013, Amongst Few is a Dubai-based street wear brand that merges traditional Emirati outfit inspiration with Western style. In my nostalgic 90’s flashback, I can be seen playing the game ‘Duck Hunt’ on a 1983 Nintendo Entertainment System (NES) console – complete with classic TV sets and 90’s memorabilia.
A great variety of second-hand sneakers on display at the sneaker swap stall. Trendy and pristine trainers to match every age and style fill the wooden racks at this sneaker wonderland. Get lost in time as you look for the perfect pair to replace your worn out and tired sneakers. No cash? Don’t worry, you can trade in the currency of sneakers!
Dubai-based urban and R&B DJ, Mr. Shef Codes livens up the Reebok space with his top old-school R&B beats. Shefan Lantra, better known as Mr. Shef Codes is currently signed with Bliss Inc Entertainment and plays at local venues around the city. The tunes he was playing were so addictive, they kept the crowd glued to the Reebok stand far longer than they intended to be there.
Iraqi artist, designer, calligrapher, and typographer Wissam Shawkat creates a ‘calligraffiti’ piece of art in his signature modern Arabic calligraphy style. The art work includes the words (love, affection) written in calligraphy style. The Dubai-based artist has been in love with the classical writing style since he was 10 years old. He is using acrylic colours on canvas to create the aptly titled ‘Love for the Sole (Soul)’ piece.
Some additional images that were not part of my photo essay project:
I won these lovely designer PUMA sneakers in a competition that I entered with Stylist Arabia magazine. All I had to do was share a photo of my favourite pair of sneakers! This pair was part of a collection for autumn/winter 2014, in a collaboration between PUMA and East Coast creative Sophia Chang. The designer’s illustrations are inspired by New York, and specifically the Brooklyn area.
Here’s the finished wall that Remi Rough and Yesbee were painting:
here are other paintings from Julian Castaldi that were on display at the event’s gallery:
Materials used: acrylic, enamel, lacquer on canvas : 4feet diameter.
Materials used: 100cm x 70cm in metal frame.
Concept: Shot in London and used in Urban Outfitters.
Materials used: 100cm x 70cm in metal frame.
Concept: Love the signage and billboards around LA lots of hand painted and distressed signage which looks amazing, this was shot around Melrose in LA.
Materials used: 100cm x 70cm in metal frame.
Concept: Used to drive past this private members club on Santa Monica Blvd, it had a mysterious look and I stopped one morning to shoot the pic.
Framed original Polaroids shot in LA 2005 on painted board.
