BCBG’s Living the Bon Chic Life Celebrates 25 Years of Style in Dubai

Chief Creative Officer for BCBG Max Azria, Lubov Azria standing against a wall that showcases the company’s 25-year advertising campaigns history. This took place during the “Living the Bon Chic Life” exhibition at Cuadro Gallery, Dubai.
Chief Creative Officer for BCBG Max Azria, Lubov Azria standing against a wall that showcases the company’s 25-year advertising campaigns history. This took place during the “Living the Bon Chic Life” exhibition at Cuadro Gallery, Dubai.

 

This post is another project that I did for my web news production class in University. I had the pleasure to meet Lubov Azria, wife of renowned designer Max Azria, and Chief Creative Officer for the BCBG Max Azria group. Lubov and her team are very professional and talented individuals, and I’m glad that I had the privilege of meeting them and speaking to them about the retrospective exhibition.

In the lines below, you can read my final news story which I did for the social media project for that unit.

 

Lubov Azria, the brand’s Chief Creative Officer opens the stylish event with an A-list crowd

 

On her first-ever visit to Dubai, Lubov Azria – Chief Creative Officer of the distinctive fashion retail brand BCBG Max Azria opens the retrospective “Living the Bon Chic Life” exhibition in DIFC’s Cuadro Fine Art Gallery.

The one-day exclusive exhibition was held on Wednesday, November 19, 2014 and brought together the city’s most stylish, VIP and art-loving crowd.

From 7 pm and onwards, invited guests made their way to the spacious gallery and walked through a timeline of events, advertising campaigns and cutting-edge design creations that showcase the brand’s 25 year history.

 

Lubov Azria and I after our first interview.
Lubov Azria and I after our first interview.

 

With famous quotes by the brand’s Founder and Designer – Max Azria – decorating the gallery’s spacious walls, there is no doubt that BCBG is a brand with a strong identity and vision.

Founded in 1989, BCBG was named for the French phrase ‘bon chic, bon genre’ – a Parisian expression meaning ‘good style, good attitude.’

Max Azria’s vision is simple; he aims to create a beautiful dress to make women look and feel beautiful.

Creative Director for the brand’s lifestyle products, Clifford Pershes explains BCBG’s philosophy by saying: “It’s a brand that doesn’t follow trends, it embodies style.”

 

Clifford Pershes, Creative Director for BCBG’s lifestyle products poses to take this photo with me, after his informative tour of the retrospective exhibition.
Clifford Pershes, Creative Director for BCBG’s lifestyle products poses to take this photo with me, after his informative tour of the retrospective exhibition.

 

The 25th anniversary retrospective exhibit takes visitors on a journey throughout the key events and achievements that shaped the company’s history.

Beginning with an events timeline that covers the brand’s entire 25- year journey, visitors get to learn more about the brand, its creators and their vision.

An adjacent space emulates a design studio which stages the evolution of a BCBG dress from idea and pattern design to detailed and careful construction.

BCBG’s design philosophy is inspired by the arts and culture. As Clifford explains: “We feel that arts and culture are part of the brand’s DNA.”

Featuring top models and talented photographers, BCBG’s ad campaigns cover the walls of the brand’s campaign history section in both print and digital platforms.

“There’s a timeless, effortless chicness that goes throughout the years.” – says Clifford of the brand’s innovative, yet timeless designs.

 

An extensive collection of BCBG’s advertising campaigns covers the walls of the brand’s campaign history section in both print and digital platforms.
An extensive collection of BCBG’s advertising campaigns covers the walls of the brand’s campaign history section in both print and digital platforms.

 

Upon stepping into the ‘Runway Collection’ installation space, a selection of exclusive, fashion-forward designs can be seen adorning the mannequins.

As Creative Director – Clifford Pershes states: “There are only around 200 pieces made of each piece; so it’s definitely a little more exclusive.”

 

A beautifully curated selection of archive favourites from the BCBG Max Azria Runway label. The collection is exclusive and is launched at the global fashion week runways – where the timeless and elegant label regularly opens the New York fashion week shows.
A beautifully curated selection of archive favourites from the BCBG Max Azria Runway label. The collection is exclusive and is launched at the global fashion week runways – where the timeless and elegant label regularly opens the New York fashion week shows.

 

From fashion week runways, to celebrities’ closets and the renowned red carpet, Max Azria’s Atelier creations are featured in a beautifully colour-curated collection aptly named ‘Max Azria Atelier’.

Launched in 2004, the brand’s most exclusive collection embodies couture eveningwear and special-event dresses for socialites, celebrities and the elite.

The one-of-a-kind dresses worn by A-list stars and royalties including Alicia Keys, Angelina Jolie and Michelle Obama, are limited edition creations.

 

Max Azria’s Atelier collection was curated by colour, and is displayed on a red carpet with a paparazzi wallpaper in the background. Worn by Hollywood’s elite and royalties, this is the designer’s most exclusive collection.
Max Azria’s Atelier collection was curated by colour, and is displayed on a red carpet with a paparazzi wallpaper in the background. Worn by Hollywood’s elite and royalties, this is the designer’s most exclusive collection.

 

When asked about the main concept of BCBG’s retrospective exhibition, the brand’s Chief Creative Officer and Max Azria’s wife, Lubov Azria explains: “The exhibition is really 25 years of my life; it’s called ‘The Bon Chic Living’ and it really showcases the work and my passion.”

Lubov describes the exhibit’s walkthrough design by saying: “It starts off with the history, with when the company started. Then it goes to how we make the clothes. Then it continues to the ad campaigns, to the actual clothes, and then to the one-of-a-kind dresses that we make for celebrities.”

 

BCBG Max Azria’s 25-year mark in fashion history showcased in its retrospective exhibition is a genuine portrayal of its founders’ passion for success and achievement.

As Lubov Azria states: “It’s really without passion, innovation and vision, there is no success.”

 

The window display of Cuadro Fine Art Gallery in Dubai’s DIFC area looks vibrant with contemporary visuals from BCBG’s stylish collections – at the opening of the brand’s retrospective exhibition in Dubai.
The window display of Cuadro Fine Art Gallery in Dubai’s DIFC area looks vibrant with contemporary visuals from BCBG’s stylish collections – at the opening of the brand’s retrospective exhibition in Dubai.

 

For more photos from BCBG’s retrospective exhibition event, click here.

 

Here are some additional photos from the event:

 

The exhibition visitors are welcomed by the brand’s timeline as they enter the gallery. Spanning a total of 25 years, the timeline showcases the company’s pivotal moments that shaped its vision, since its inception in 1989.
The exhibition visitors are welcomed by the brand’s timeline as they enter the gallery. Spanning a total of 25 years, the timeline showcases the company’s pivotal moments that shaped its vision, since its inception in 1989.

 

Kimberly Concepcion (left) and Bettina Micu (right), Fashion Design students at Heriot Watt University Dubai viewing the exhibition for some inspiration.
Kimberly Concepcion (left) and Bettina Micu (right), Fashion Design students at Heriot Watt University Dubai viewing the exhibition for some inspiration.

 

Diana Chipar, Fashion Stylist from the site dcstyling.net wearing a BCBG dress from the brand’s Autumn/Winter 2014 collection.
Diana Chipar, Fashion Stylist from the site dcstyling.net wearing a BCBG dress from the brand’s Autumn/Winter 2014 collection.

 

Saira Mehar, New Business and PR Director for Dubai’s Fashion Forward event networking at BCBG’s VIP-packed exhibition opening in DIFC’s Cuadro gallery.
Saira Mehar, New Business and PR Director for Dubai’s Fashion Forward event networking at BCBG’s VIP-packed exhibition opening in DIFC’s Cuadro gallery.

 

BCBG’s Dubai Marina Mall shop manager, Andreea Pirvuleasa standing in front of the brand’s ‘Runway’ collection in a unique ‘Runway’ label creation. The new collection dress reflects a highly detailed and carefully embroidered, hand-made finish.
BCBG’s Dubai Marina Mall shop manager, Andreea Pirvuleasa standing in front of the brand’s ‘Runway’ collection in a unique ‘Runway’ label creation. The new collection dress reflects a highly detailed and carefully embroidered, hand-made finish.

 

A great networking event for people from the fashion industry, BCBG Max Azria’s 25-year birthday bash was well received by the stylish and VIP crowd. A memorable evening for catching up with old friends, making new ones and celebrating an iconic and visionary company’s success.
A great networking event for people from the fashion industry, BCBG Max Azria’s 25-year birthday bash was well received by the stylish and VIP crowd. A memorable evening for catching up with old friends, making new ones and celebrating an iconic and visionary company’s success.

 

Sheida Fashionista, blogger and make-up artist covering the remarkable event for her next blog post at sheidafashionista.com.
Sheida Fashionista, blogger and make-up artist covering the remarkable event for her next blog post at sheidafashionista.com.

Coffee Culture Takes on a New Wave

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Here’s a news story that I did for one of my University projects. The course is called “Web News Production” and it really helped me in a lot of ways. I learned how to write news stories for the web, add photos to a slideshow (coming soon in my next project) and create a short video to add value to the story.

The video you will watch in this story was shot and edited by me. I was the camera woman, the reporter, the writer, the editor, and the video producer 🙂

It was filmed at A4 Space at AlSerkal Avenue in Dubai. Happy watching 🙂

 

 

In a genuine desire to share knowledge about coffee and its roasting process, Sabado Coffee Club – a group founded by Matthew Wade who co-runs fat Nancy’s new diet with Anabelle de Gersigny – hosts a monthly coffee tasting event for coffee lovers around the city.

The venue for the club’s meeting – which takes place on the first Saturday of each month – is subject to change. Anyone who is interested in attending their events can follow the club’s coffee, art and culture dedicated blog (http://fatnancysnewdiet.com/) for details about the next event’s date and location.

On the 1st of November, the coffee club’s tasting event was held at A4 space in the city’s creative arts and cultural hub – Al Serkal Avenue.

 

Fresh coffee beans at Sabado Coffee Club
Fresh coffee beans at Sabado Coffee Club

 

Brewed coffee tasting cups
Brewed coffee tasting cups

 

Kim Thompson – who collaborates with Matthew Wade, Founder of Sabado Coffee Club in this non-commercial event – explains the concept behind the insightful coffee tasting event: “Our main aim is to share knowledge about coffee, to create a more discerning customer.”

With the majority of the residents in the Gulf region accustomed to getting their coffee from the big franchises widely available around the city, the Dubai-based independent coffee club is working towards changing that trend.

 

Kim Thompson samples coffee at the event
Kim Thompson samples coffee at the event

 

Getting the community involved in coffee sampling events is a greatly informative and interesting way to start this initiative.

At a symbolic fee of AED 25, coffee club members get to sample coffees from a wide range of roasters from various countries, before identifying their favourite cup.

 

Club members sample coffee and take notes
Club members sample coffee and take notes

 

The event begins with a dry coffee sampling round, where group members smell different coffee beans and note their best pick.

Then, a brewed coffee tasting round takes place. In this caffeine-filled sampling, coffee enthusiasts take little sips of various coffee cups – using spoons – and look out for distinct features in these freshly-brewed coffee selections.

A devoted coffee connoisseur explained to me the characteristics that make up a good cup of coffee. These mainly include; the body, the acidity level, the smoothness and ease to drink, and the taste.

 

One of a variety of roast samples
One of a variety of roast samples

 

Coffee comes in a variety of diverse flavours. These include nutty, floral, citrusy, or with a hint of lime or fruit.

The fun and engaging event ends with a vote for the best coffee on the table by the group members. The winning brew is then served to all participants.

Matt Toogood – who also collaborates with Matthew Wade, Founder of Sabado Coffee Club – emphasises the fact that it is a non-commercial event that allows people to learn about the various coffee options – apart from the big brand names and franchises.

 

Turkish coffee brewing at the event
Turkish coffee brewing at the event

 

The Club’s next coffee tasting experience takes place on Saturday, the 6th of December. The event starts from 12 pm and goes on for two hours. It will be hosted at “The Magazine Shop” in the DIFC area.

 

Anabelle de Gersigny, Co-editor of fat Nancy's new diet
Anabelle de Gersigny, Co-editor of fat Nancy’s new diet