Interview with LCF Senior Business Manager

LCF Art of Dress Exhibition in Dubai
LCF Art of Dress Exhibition in Dubai

I must start by apologizing for not writing in a while. Basically, I was on a break from my University course and I was trying to make the most out of my free time.

Apart from catching up on much-needed sleep and not doing much really, I managed to make a few trips to the beach – like three trips I think! I don’t know about you, but the Dubai winter has made me feel very sluggish and all I felt like doing was stay in bed and sleep! I’ve been feeling tired most of the time too. I think it could be the result of the accumulated stress that I went through in the past term. It’s for the better though, now I can add more skills to my CV – like short video production and editing.

Talking about video editing, you might have viewed my video on the LCF event that was held in Dubai in November. Oh how I miss London and that college! I still plan to go back to finish a course that I started there in 2009 and take another course. Yes, I am a woman on a mission!

If you haven’t seen that video yet, you can find it here.

Today I’m sharing with you my full interview with Senior Business Manager at LCF, Linda Roberts. In the interview, I ask Linda about the Art of Dress Exhibition and her views on the fashion education scene in Dubai and the Middle East. Here’s a video for the full interview that I conducted with Linda Roberts from LCF:

 

LCF will be back with their short courses program in Dubai this February. For a complete list of the courses on offer, visit their short courses in Dubai page:

LCF Short Courses in Dubai

 

Stay tuned for my second interview – with Head of LCF and Pro Vice-Chancellor for the University of Arts London, Professor Frances Corner.

 

Happy New Year X

 

BCBG’s Living the Bon Chic Life Celebrates 25 Years of Style in Dubai

Chief Creative Officer for BCBG Max Azria, Lubov Azria standing against a wall that showcases the company’s 25-year advertising campaigns history. This took place during the “Living the Bon Chic Life” exhibition at Cuadro Gallery, Dubai.
Chief Creative Officer for BCBG Max Azria, Lubov Azria standing against a wall that showcases the company’s 25-year advertising campaigns history. This took place during the “Living the Bon Chic Life” exhibition at Cuadro Gallery, Dubai.

 

This post is another project that I did for my web news production class in University. I had the pleasure to meet Lubov Azria, wife of renowned designer Max Azria, and Chief Creative Officer for the BCBG Max Azria group. Lubov and her team are very professional and talented individuals, and I’m glad that I had the privilege of meeting them and speaking to them about the retrospective exhibition.

In the lines below, you can read my final news story which I did for the social media project for that unit.

 

Lubov Azria, the brand’s Chief Creative Officer opens the stylish event with an A-list crowd

 

On her first-ever visit to Dubai, Lubov Azria – Chief Creative Officer of the distinctive fashion retail brand BCBG Max Azria opens the retrospective “Living the Bon Chic Life” exhibition in DIFC’s Cuadro Fine Art Gallery.

The one-day exclusive exhibition was held on Wednesday, November 19, 2014 and brought together the city’s most stylish, VIP and art-loving crowd.

From 7 pm and onwards, invited guests made their way to the spacious gallery and walked through a timeline of events, advertising campaigns and cutting-edge design creations that showcase the brand’s 25 year history.

 

Lubov Azria and I after our first interview.
Lubov Azria and I after our first interview.

 

With famous quotes by the brand’s Founder and Designer – Max Azria – decorating the gallery’s spacious walls, there is no doubt that BCBG is a brand with a strong identity and vision.

Founded in 1989, BCBG was named for the French phrase ‘bon chic, bon genre’ – a Parisian expression meaning ‘good style, good attitude.’

Max Azria’s vision is simple; he aims to create a beautiful dress to make women look and feel beautiful.

Creative Director for the brand’s lifestyle products, Clifford Pershes explains BCBG’s philosophy by saying: “It’s a brand that doesn’t follow trends, it embodies style.”

 

Clifford Pershes, Creative Director for BCBG’s lifestyle products poses to take this photo with me, after his informative tour of the retrospective exhibition.
Clifford Pershes, Creative Director for BCBG’s lifestyle products poses to take this photo with me, after his informative tour of the retrospective exhibition.

 

The 25th anniversary retrospective exhibit takes visitors on a journey throughout the key events and achievements that shaped the company’s history.

Beginning with an events timeline that covers the brand’s entire 25- year journey, visitors get to learn more about the brand, its creators and their vision.

An adjacent space emulates a design studio which stages the evolution of a BCBG dress from idea and pattern design to detailed and careful construction.

BCBG’s design philosophy is inspired by the arts and culture. As Clifford explains: “We feel that arts and culture are part of the brand’s DNA.”

Featuring top models and talented photographers, BCBG’s ad campaigns cover the walls of the brand’s campaign history section in both print and digital platforms.

“There’s a timeless, effortless chicness that goes throughout the years.” – says Clifford of the brand’s innovative, yet timeless designs.

 

An extensive collection of BCBG’s advertising campaigns covers the walls of the brand’s campaign history section in both print and digital platforms.
An extensive collection of BCBG’s advertising campaigns covers the walls of the brand’s campaign history section in both print and digital platforms.

 

Upon stepping into the ‘Runway Collection’ installation space, a selection of exclusive, fashion-forward designs can be seen adorning the mannequins.

As Creative Director – Clifford Pershes states: “There are only around 200 pieces made of each piece; so it’s definitely a little more exclusive.”

 

A beautifully curated selection of archive favourites from the BCBG Max Azria Runway label. The collection is exclusive and is launched at the global fashion week runways – where the timeless and elegant label regularly opens the New York fashion week shows.
A beautifully curated selection of archive favourites from the BCBG Max Azria Runway label. The collection is exclusive and is launched at the global fashion week runways – where the timeless and elegant label regularly opens the New York fashion week shows.

 

From fashion week runways, to celebrities’ closets and the renowned red carpet, Max Azria’s Atelier creations are featured in a beautifully colour-curated collection aptly named ‘Max Azria Atelier’.

Launched in 2004, the brand’s most exclusive collection embodies couture eveningwear and special-event dresses for socialites, celebrities and the elite.

The one-of-a-kind dresses worn by A-list stars and royalties including Alicia Keys, Angelina Jolie and Michelle Obama, are limited edition creations.

 

Max Azria’s Atelier collection was curated by colour, and is displayed on a red carpet with a paparazzi wallpaper in the background. Worn by Hollywood’s elite and royalties, this is the designer’s most exclusive collection.
Max Azria’s Atelier collection was curated by colour, and is displayed on a red carpet with a paparazzi wallpaper in the background. Worn by Hollywood’s elite and royalties, this is the designer’s most exclusive collection.

 

When asked about the main concept of BCBG’s retrospective exhibition, the brand’s Chief Creative Officer and Max Azria’s wife, Lubov Azria explains: “The exhibition is really 25 years of my life; it’s called ‘The Bon Chic Living’ and it really showcases the work and my passion.”

Lubov describes the exhibit’s walkthrough design by saying: “It starts off with the history, with when the company started. Then it goes to how we make the clothes. Then it continues to the ad campaigns, to the actual clothes, and then to the one-of-a-kind dresses that we make for celebrities.”

 

BCBG Max Azria’s 25-year mark in fashion history showcased in its retrospective exhibition is a genuine portrayal of its founders’ passion for success and achievement.

As Lubov Azria states: “It’s really without passion, innovation and vision, there is no success.”

 

The window display of Cuadro Fine Art Gallery in Dubai’s DIFC area looks vibrant with contemporary visuals from BCBG’s stylish collections – at the opening of the brand’s retrospective exhibition in Dubai.
The window display of Cuadro Fine Art Gallery in Dubai’s DIFC area looks vibrant with contemporary visuals from BCBG’s stylish collections – at the opening of the brand’s retrospective exhibition in Dubai.

 

For more photos from BCBG’s retrospective exhibition event, click here.

 

Here are some additional photos from the event:

 

The exhibition visitors are welcomed by the brand’s timeline as they enter the gallery. Spanning a total of 25 years, the timeline showcases the company’s pivotal moments that shaped its vision, since its inception in 1989.
The exhibition visitors are welcomed by the brand’s timeline as they enter the gallery. Spanning a total of 25 years, the timeline showcases the company’s pivotal moments that shaped its vision, since its inception in 1989.

 

Kimberly Concepcion (left) and Bettina Micu (right), Fashion Design students at Heriot Watt University Dubai viewing the exhibition for some inspiration.
Kimberly Concepcion (left) and Bettina Micu (right), Fashion Design students at Heriot Watt University Dubai viewing the exhibition for some inspiration.

 

Diana Chipar, Fashion Stylist from the site dcstyling.net wearing a BCBG dress from the brand’s Autumn/Winter 2014 collection.
Diana Chipar, Fashion Stylist from the site dcstyling.net wearing a BCBG dress from the brand’s Autumn/Winter 2014 collection.

 

Saira Mehar, New Business and PR Director for Dubai’s Fashion Forward event networking at BCBG’s VIP-packed exhibition opening in DIFC’s Cuadro gallery.
Saira Mehar, New Business and PR Director for Dubai’s Fashion Forward event networking at BCBG’s VIP-packed exhibition opening in DIFC’s Cuadro gallery.

 

BCBG’s Dubai Marina Mall shop manager, Andreea Pirvuleasa standing in front of the brand’s ‘Runway’ collection in a unique ‘Runway’ label creation. The new collection dress reflects a highly detailed and carefully embroidered, hand-made finish.
BCBG’s Dubai Marina Mall shop manager, Andreea Pirvuleasa standing in front of the brand’s ‘Runway’ collection in a unique ‘Runway’ label creation. The new collection dress reflects a highly detailed and carefully embroidered, hand-made finish.

 

A great networking event for people from the fashion industry, BCBG Max Azria’s 25-year birthday bash was well received by the stylish and VIP crowd. A memorable evening for catching up with old friends, making new ones and celebrating an iconic and visionary company’s success.
A great networking event for people from the fashion industry, BCBG Max Azria’s 25-year birthday bash was well received by the stylish and VIP crowd. A memorable evening for catching up with old friends, making new ones and celebrating an iconic and visionary company’s success.

 

Sheida Fashionista, blogger and make-up artist covering the remarkable event for her next blog post at sheidafashionista.com.
Sheida Fashionista, blogger and make-up artist covering the remarkable event for her next blog post at sheidafashionista.com.