Spontiphoria: a combination of Spontaneous Euphoria or “Sudden Joy” is the idea behind the creative name of a newly opened concept store in Al Wasl Square, Dubai.
Spontiphoria is a home-grown unique store that effortlessly blends the convenience of a boutique and cafe concept. The bright and inviting decor of this boutique/cafe was the first element that caught my attention. I absolutely adored the vintage-style wallpaper, neat seating arrangement and overall fresh and elegant look of the store.
Managing Director Sidiqa Sohail spoke to me about the store’s concept, baked items offered in-store and other products, as I sipped some soothing lemon ginger tea and sampled delicious treats. Sidiqa wanted to bring something new and unique to the market, hence the idea of a boutique and cafe in one store. There’s even a bakery at the store where wholesome baked goods are freshly made every morning. Sidiqa; who started baking at age 16 can also be seen wearing a uniform and baking some specialty desserts. During our lovely conversation about her store and studying in the UK, I got to try out an Oreo and Nutella trifle. Which I must admit was simply divine! Another genius creation and specialty of the store are the unbelievably light and tasty Nutella cookies.
No Sugar Added to the Nutella Dessert
The great thing about Spontiphoria’s baked goods is that they follow home-made recipes; and that their Nutella dessert doesn’t contain any added sugar. Apart from the sweetness of the Nutella chocolate and other ingredients, no additional sugar is added to the recipe. This makes for a delightful guilt-free dessert that tastes so wonderfully light and gratifying!
Jumeirah-born Concept Store
Having opened only one month ago, the store is a unique addition to the Wasl Square block. While most Dubai cafes and boutiques offer similar commercial products and services, Spontiphoria brings in a new range of products and services which are home-grown and authentic.
“Our desserts and baked items’ focus is home-made and wholesome, and within that range falls both eastern and western desserts.” Explains Sidiqa.
Beautifully embellished Eastern Kaftans and stylish evening gowns can be seen on the racks at this airy and bright store. The outfits, accessories and gifts are imported from various countries in the U.S. and Europe.
Breakfast Spot
Since the store is open from 8 am, it would be a good place to start your day in a relaxed setting (classical music playing in the background) and in an unconventional way.
Freshly baked croissant and juice or coffee would be ideal for a place like Spontiphoria. Also, make sure not to miss out on the traditional “Karak Chai” that is freshly brewed twice a day (in the morning and at high tea time).
Window into Eastern Culture
There are countless International cafes and franchise chain stores scattered around Dubai. But what this city lacks is an authentic concept that gives visitors an opportunity to experience and uncover a broader and more cultured type of cafe and boutique.
Sidiqa wanted to introduce a different and unique type of store to the generic and International cafe scene in Dubai. And I believe that she has succeeded in doing just that. Because the last thing this city needs is another International cafe chain or fully imported boutique name.
If you would like to have a different kind of afternoon tea in a chilled and bright setting, want to start your day with home-made goodness or just happen to be in the area, then I would suggest that you drop by Spontiphoria for a rich insight into the opulent Eastern style and food culture.
I would highly recommend this spot for Western expats who are new to the region and unfamiliar with the Eastern culture. As Spontiphoria offers visitors an authentic taste of the region’s extravagant style and food scene.
Contact Details
Web site: http://spontiphoria.com/
Facebook Page: https://www.facebook.
Location: Wasl Square, Jumeirah, Dubai.
